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NJPW подписват streaming сделка с Roku


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Седмично NJPW англоезично шоу по Roku в САЩ, Канада и Англия:
 

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NJPW partners with the Roku Channel in US, Canada, UK
 

Weekly New Japan Pro-Wrestling program to premiere February 11 on The Roku Channel, with a block of NJPW library content to be made available on-demand


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New Japan Pro-Wrestling Co., Ltd. (NJPW) today announced a partnership with Roku, Inc. (NASDAQ: ROKU) to bring NJPW content to The Roku Channel in the United States, Canada and the United Kingdom. The eponymous New Japan Pro-Wrestling, a one-hour weekly series featuring the athletic action of the world’s preeminent pro-wrestling organization, will air episodes featuring top matches and events that have yet to air on television outside of Japan.
 

Premiering February 11, episodes of New Japan Pro-Wrestling will air every Thursday beginning at 5 pm on The Roku Channel, and will be available on-demand thereafter. Additionally, The Roku Channel will host a block of library content, featuring key highlights from the 2020 NJPW catalogue, with potential for the introduction of more historical content in the future.
 

Availability on The Roku Channel makes NJPW the first pro-wrestling company to call an AVOD service home. As pro-wrestling fans increasingly seek out new platforms to watch content, the partnership brings the Wrestling Observer Newsletter’s “Promotion of the Year” for the last eight consecutive years to North American and U.K. audiences at a major level for free.
 

“Expanding the breadth and quality of our programming has fueled The Roku Channel to one of the largest and fastest growing channels on our platform,” said Ashley Hovey, Director of AVOD Growth, Roku. “Sports programming continues to be an important category for our
users, and we are very excited to partner with NJPW to put the world of professional wrestling at the fingertips of millions of engaged users on The Roku Channel.”
 

“Our fans in the United States, Canada and the United Kingdom are among our most loyal, and they have been very clear that they want NJPW’s content made available to them,” said Takami Ohbari, President of NJPW. “NJPW is unlike any other pro-wrestling in the world. It is the most athletic, sports-oriented pro-wrestling on the planet, and we are excited to bring our athletes and matches to these markets in such a major way. Thank you to The Roku Channel, and we look forward to a successful partnership that brings NJPW to millions of new fans around the world.”
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The partnership comes on the heels of NJPW’s rapid growth in North America and the United Kingdom. The past two years have seen large-scale NJPW events in Los Angeles, Dallas, San Francisco and London, as well as a record-setting 15-minute sellout of Madison Square Garden in April 2019. This partnership will see NJPW increase its international foothold, bringing its content to new audiences for the first time.
 

Roku continues to be the number one TV streaming platform in the United States in terms of hours streamed, according to Kantar. The Roku Channel delivers thousands of titles, including free movies and TV episodes. In the fourth quarter of 2020, The Roku Channel reached United States households with an estimated 61.8 million people.


И докато съм на темата за нови сделки, наскоро подписаха телевизионна сделка в Индия и още няколко страни:
 

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NJPW comes to Eurosport India starting January 9
 

A strong style 60 minutes hits eight countries across central Asia starting Saturday prime time
 

Eurosport and Eurosport HD India, the premium sports channels from the house of Discovery, are all set to captivate the Indian pro-wrestling fans with high octane action from Japan’s No.1 and World’s second largest pro-wrestling property – New Japan Pro-Wrestling (NJPW) with the dawn of the New Year. The addition of NJPW expands Eurosport’s portfolio of Pro-Wrestling offerings with the exclusive India broadcast slated to begin from January 09, 2021 from 6 PM IST with weekly episodes to be telecast every Saturday and Sunday from 6:00 PM IST onward.
 

Eurosport’s partnership with the 48-year-old pro-wrestling franchise for 2020-21 will include broadcast of all the marquee fixtures of the NJPW calendar for the year; namely Wrestle Kingdom, New Japan Cup, Best of Super Juniors and G1 Climax.
 

Vijay Rajput, Senior Vice President – Affiliate sales and Head of Sports Business, Discovery – South Asia said, “India has a potent fan base for pro-wrestling and with the addition of New Japan Pro-Wrestling, Eurosport- the only destination which connects passionate fans with greatest sports events in the world is taking a major step towards providing quality sports content to the Indian audiences.” He also added, “This partnership only adds to our commitment of building vertical ownership and gives our viewers the much-needed ingredient to get their adrenaline pumping while experiencing some of the world’s best pro-wrestlers in action.”
 

 President and Representative Director, New Japan Pro-Wrestling, Takami Ohbari said, “New Japan Pro-Wrestling is very excited to partner with the best sporting network in the world to reach out to the Indian audience. India’s passion for professional wrestling is a known fact and with Eurosport we surely make the perfect tag-team to provide some of the best action from the world of pro-wrestling and fuel the desire of the Indian fans.”

New Japan Pro-Wrestling’s iconic Rainmaker Kazuchika Okada heads a roster of world leading athletes including the double IWGP Heavyweight and Intercontinental Champion Kota Ibushi, Jay White, Will Ospreay, Hiroshi Tanahashi, Testsuya Naito and many more.
 

Eurosport India, and with it New Japan Pro-Wrestling broadcasts across India, Pakistan, Bangladesh, Maldives, Nepal, Afghanistan and Bhutan.


^ Същата телевизия излъчва и IMPACT Wrestling.

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