Бившият CEO на Manchester City, Garry Cook е новият VP на UFC за Великобритания, Европа, Близкия изток и Африка

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Former Manchester City chief executive Garry Cook has been named as the UFC's new Executive Vice President and Managing Director for Europe, Middle East and Asia.

The appointment was announced today by UFC President Dana White, who explained: “Garry is a man with a fantastic record for high profile achievements in the sports industry with tremendous international experience.

"We are confident he will continue the huge developments the UFC has made internationally and lead us to further success.”

Cook has worked in the sports business sector for the last 8 years. He joined Nike in 1996, rising to President and General Manager International of Brand Jordan in 2005.

During his tenure at Nike he held a wide range of management positions from overseeing the licensing of Nike Team Sports in the US to leading the pan-European commercial strategy for Nike apparel EMEA.

After 12 successful years with Nike, Cook became Chief Executive of Manchester City Football Club and led the club during a period that saw the club change ownership and become genuine challengers for major honours at the top of English football.

Cook quit his role with the Barclays Premier League club last September after admitting to making an "error of judgement" following allegations he ridiculed the illness of the mother of one of the club's players, Nedum Onuoha.

Cook said: "“I am absolutely delighted to be joining the UFC. Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC’s talented, passionate and committed staff and athletes, is an honour.

"I look forward to being a part of the team as they continue to grow internationally.”

UFC: Former Manchester City CEO Garry Cook takes up managerial role with the UFC - Mirror Online